Portugal’s Real Estate Market: Rapid Growth and New Demands

The Portuguese real estate market has transformed dramatically in the last decade. Booming transaction volumes, prices and a surge in professional agents are redefining how both locals and internationals buy property.

Market Momentum: In 2024, Century 21 Portugal recorded 25,927 transactions—20,653 sales and 5,274 rentals—exceeding €4.3 billion in volume. Mainland Portugal alone saw 38,050 homes sold in Q3, up 6.7% from the previous quarter and 16% year-over-year. This dynamic environment makes expert guidance more valuable than ever.

Evolving Buyer Behavior: Diversity and International Demand

Buyer profiles in Portugal are increasingly diverse. In 2023, 41% of Properstar inquiries were for homes to buy, while 59% targeted rentals. Notably, foreign investors made up 16.1% of total sales, highlighting the importance of agents who can bridge international and local market knowledge.

Key takeaway: Buyers, especially those from abroad, are seeking agents to help them navigate a competitive, complex landscape.

Technology and AI: Empowering the Modern Agent

Digital tools are transforming the agent’s role. Today, 11% of tools used by agents are AI-powered, outpacing even digital marketing campaigns. Multiple platforms provide real-time data on prices and time-on-market, giving agents and buyers a strategic edge. For forward-thinking agencies, adopting AI isn’t just an upgrade, it’s a competitive necessity.

PropWise Is Building the AI Infrastructure for Modern-Day Buyer Representation

As the real estate market grows more complex and tech-driven, PropWise is creating the AI infrastructure that empowers the next generation of buyer agents. The platform goes beyond basic tools, offering intelligent document scanning, automated insights, collaborative portfolio management, and real-time deal navigation. By providing an end-to-end AI ecosystem, it helps agents deliver faster, smarter, and more personalized service. In a market where trust, speed, and expertise matter most, PropWise is shaping a future-proof model for buyer representation.

Why More Buyers Are Turning to Agents

While exact usage stats are limited, the indicators are clear:

• The market is expanding and becoming more complex.
• International investment is growing.
• Agents are leveraging technology for better insights and smoother transactions.

For buyers, a knowledgeable, tech-enabled agent is no longer a luxury. It’s essential for navigating Portugal’s fast-paced property market.
What This Means for Agencies
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To stand out, agencies must:

• Embrace digital and AI-powered tools to deliver more value.
• Focus on building trust and expertise.
• Equip teams to serve both local and international clients seamlessly.

At PropWise, we empower real estate agencies with innovative tools and AI-driven insights. We help agents close deals faster, collaborate better, and deliver outstanding client results.

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